Web & Graphic Design
Albert Einstein College of Medicine is a leading medical college located in the Bronx, NY which focuses on educating our future doctors, cutting edge research and patient-oriented health. During each iteration, we heavily focused on streamlining the content, and reorganizing the entire structure of the site, while still maintaining a hierarchy that caters to our large demographic.
Aside from redesigns, and content management for over 50 center and departmental sites, I have also designed multiple micro-sites that support Einstein's marketing, social media and institutional needs.
Bronx Oncology Living Daily Program
The Bronx Oncology Living Daily (BOLD) Program was redesigned to better assist the patients as well as donors. We aimed to give the site a more focused direction, which led to a more user-friendly design.
Research Profiles acts as a hub for the top researchers of Einstein. It displays their most recent news, multimedia coverage, research, and other helpful links.
"Social Media Hub" serves as an outlet for our multiple social media platforms. It houses our twitter feed, recent blog posts, iTunes channel and more.
Additional Work
I collaboratively work with internal communications to design compelling, and eye catching digital signage to promote seminars, workshops, community affairs and student activities. I have also designed infographics to portray detailed information in a friendly and eye catching way.
The process of building our websites is just as important as the design itself. Through UX practices such as surveys and user maps, we are continually evolving the way our user interacts with our site.
