Check out my most recent work.
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Web design, branding, UX + marketing
Check out my most recent work.
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Web design, branding, UX + marketing
AMG Funds is the US distribution arm of Affiliated Managers Group and primarily markets towards financial advisors with a secondary audience of retail investors. Recent work includes design and build for recent campaigns, social media promotion and email template builds. In addition to visual design, I also monitor and track web user activity to better understand engagement for future improvements.
The goal of our Impact Investing campaign was to increase brand awareness for our leading ESG affiliate, in a competitive landscape, while also educating our key audience-advisors-on responsible investing.
Deliverables:
landing page
email templates
digital ads
social collateral (video & static imagery)
Social media images I have designed for various campaigns
Email graphics, landing page collateral, digital ads and more
Trailblaze
Physical Therapy + Wellness
Trailblaze
Physical Therapy + Wellness
Trailblaze Physical Therapy + Wellness focuses on rehab and fitness for the outdoor athlete. The client was looking for a logo that could be applied across various collateral including her website, social media platforms and promotional items.
Albert Einstein College of Medicine is a leading medical college located in the Bronx, NY which focuses on educating our future doctors, cutting edge research and patient-oriented health. During each iteration, we heavily focused on streamlining the content, and reorganizing the entire structure of the site, while still maintaining a hierarchy that caters to our large demographic.
Aside from redesigns, and content management for over 50 center and departmental sites, I have also designed multiple micro-sites that support Einstein's marketing, social media and institutional needs.
The Bronx Oncology Living Daily (BOLD) Program was redesigned to better assist the patients as well as donors. We aimed to give the site a more focused direction, which led to a more user-friendly design.
Research Profiles acts as a hub for the top researchers of Einstein. It displays their most recent news, multimedia coverage, research, and other helpful links.
"Social Media Hub" serves as an outlet for our multiple social media platforms. It houses our twitter feed, recent blog posts, iTunes channel and more.
I collaboratively work with internal communications to design compelling, and eye catching digital signage to promote seminars, workshops, community affairs and student activities. I have also designed infographics to portray detailed information in a friendly and eye catching way.
The process of building our websites is just as important as the design itself. Through UX practices such as surveys and user maps, we are continually evolving the way our user interacts with our site.
The goal of this project was to create a logo for a local Electrician. We wanted to keep it simple, and have the name of the company front and center, while giving in a modern feel. The light bulb uses a gold colored "EE" in the filament to emphasize the name of the company. The typography for "Ehlers Electric" is web friendly and can easily translate to all other branding elements.
The goal of this project was to design a Contact Manager, similar to an email client's organizational capabilities. Contact ME. contains a desktop, as well as a mobile version with various states and interactions for each.
The desktop design below has two states: Static and Rollover. Within the static state, the user can search by all, recent or favorites. They can also edit the main contact area to the right, designate them as a favorite and see if they are online. Within the rollover state, the user can predicatively search for a contact. Although the default is organized alphabetically, when the user views by "Favorites", they have the ability to customize their list or remove the contact.
Click each image to get a better view!
The mobile version acts in a similar way, in that the user can view by all, recent or favorites. Once a contact is chosen, the user can click open from a list of options-Phone, Email, Address and Notes. Within the Phone view, the user can see which numbers allow messages and calling. This version follows a mobile friendly interface design, allowing the user to easily transition between screens.
Harbor & Bloom was a branding and web business my close friend, Gabrielle and I launched in 2013.
Gabrielle and I worked together for over 9 years, both in college and in the professional world. We decided to launch Harbor & Bloom together as a collaborative design partnership. We worked with clients ranging from bloggers, to local businesses to start ups.
Doe & Fawn is a start-up, which allows people to buy conveniently packaged "bundles" for new mothers. The women Harbor & Bloom worked with wanted a soft, motherly feel for their new brand, which was established using pale blues and yellows.
This project included branding and website design for HVAC technician, Timothy Staiano.
We took an abstract view on the project, using oranges and blues to represent the client's work: heating and cooling.
This was a website redesign project for The Lewis M. Fraad Department of Pediatrics, of Albert Einstein College of Medicine, Jacobi Medical Center, in the Bronx NY.
The new design simplified the department's content and created a user-friendly feel. We made it easier for patients to find their doctors by either searching for the name or speciality. And the slider highlights residents' stories and recent accomplishments.